{"id":761,"date":"2013-02-04T11:17:03","date_gmt":"2013-02-04T16:17:03","guid":{"rendered":"http:\/\/wholeperson.com\/wordpress\/?p=761"},"modified":"2013-02-04T11:17:03","modified_gmt":"2013-02-04T16:17:03","slug":"the-self-employed-wellness-coach-and-market-development-part-two-being-so-much-more","status":"publish","type":"post","link":"https:\/\/wholeperson.com\/blog\/the-self-employed-wellness-coach-and-market-development-part-two-being-so-much-more","title":{"rendered":"The Self-employed Wellness Coach and Market Development \u2013 Part Two: Being So Much More."},"content":{"rendered":"
\"Tree<\/a>

Growing a business means lots of personal growth as well.<\/p><\/div>\n

In \u201cThe Self-employed Wellness Coach and Market Development \u2013 Part One: Closed Doors, Open Doors\u201d<\/strong><\/em>, http:\/\/wp.me\/pUi2y-9L<\/a>, we shared three keys to opening up coaching markets and improving what you deliver:<\/p>\n

#1 \u2013 Help others realize the true potential of wellness coaching.<\/strong>
\n #2 \u2013 Realize the true potential of wellness coaching ourselves!<\/strong>
\n #3 \u2013 Create even more value by considering specializing in helping people with specific health challenges.<\/strong><\/p>\n

Now, let\u2019s take a further look at how the Self-Employed Wellness Coach can put themselves out there more effectively by looking at these three ideas:<\/p>\n

#4 \u2013 Be more than just a coach.<\/strong>
\n #5 \u2013 Become part of the \u201ctreatment team\u201d without delivering treatment.<\/strong>
\n #6 \u2013 Treat your business like a business.<\/strong><\/p>\n

#4 \u2013 Be more than just a coach.<\/strong>
\nOne of the first things I usually tell aspiring self-employed wellness coaches is that they will need to do more than just attract one client after one client. If you are going to be a wellness coach then \u201cbe wellness\u201d!<\/strong> Be what you are coaching. You do that by having integrity and living a wellness lifestyle yourself, with your entirely human, but sincere, fallibility. You also do this by promoting not just your coaching business, but by promoting wellness. Become a recognized wellness resource in your community. Become a go-to guy or gal who people think of when they want to know more about wellness, when they want a speaker at an event, etc.<\/p>\n

Do this by writing articles for media that reach people. Professional journals are nice for academia, but if you want to bury some wisdom that has become the place to do it. Instead, put yourself out there online (blogging for example), on the radio, talking at the local \u201cwhatever you can think of\u201d club or writing in local papers, magazines, company or organizational newsletters, etc.<\/p>\n

You are more than your coaching.<\/strong> You have more to offer the world. If your name is Mary or John Doe you have \u201cMary or John Doe-ness\u201d to share with the world! Do so in whatever spheres your skills lie. Consult, speak, train, write and network. Your work as a consultant or a speaker can lead to coaching work. The free talk you gave at the \u201cWhatever Club\u201d luncheon shows the world that you are competent, and, very importantly, likeable. You get a chance to attract the kinds of clients who will work well with you. The consulting job with a school system gives you contacts that land a flow of clients from the school\u2019s employee health program. Sharing valuable links and information on your blog connect you with a potential client half-way around the world.<\/p>\n

\"Rehabilitation<\/a>

Help rehabilitation patients keep going at lifestyle improvement.<\/p><\/div>\n

#5 \u2013 Become part of the \u201ctreatment team\u201d without delivering treatment.<\/strong><\/p>\n

Evidence-based medicine is conclusive: lifestyle profoundly affects the course of an illness.<\/strong> Treatment professionals know this, but often are discouraged by the lack of success they see in their patients that attempt lifestyle improvement. They write \u201clifestyle prescriptions\u201d, but upon just being told what to do, patients seem to rarely follow them. What\u2019s the number one rule of business? \u201cFind a need and fill it!\u201d<\/strong><\/p>\n

Your \u201cmarket development\u201d here is all about reaching your target market\u2026the healthcare providers themselves<\/strong>. Remember \u201cmarket development\u201d is not the same thing as \u201cmarketing\u201d or even \u201cattracting\u201d. It\u2019s more. It\u2019s education and connection.<\/p>\n

Like the challenge you face with potential coaching clients, healthcare providers often need to become acquainted with just what a wellness coach does, and most importantly, what a wellness coach can do for them! Basically our message is always the same: \u201cI help people succeed at lasting lifestyle change.\u201d Coaches do not deliver treatment, but we are the behavioral change experts that help treatment be more effective.<\/strong> You have to tailor that message to the particular professional you are connecting with.<\/p>\n

A wellness coach can help rehabilitation clients continue to exercise and follow a healthy diet long enough after rehab is over to make the lifestyle improvement last. A wellness coach can help diabetic patients with medical compliance (self-testing, medical appointments, etc.) as well as helping them lose and manage their weight, follow a diabetic diet more rigorously, and ultimately get their \u201cnumbers\u201d under control. Get clear about your own niche and be able to explain what you do fluidly. Then point to how disease management and insurance companies, hospital and corporate employee health programs are hiring wellness coaches to hold down healthcare costs because they are effective at doing so.<\/p>\n

\"Man<\/a>

Just like in behavioral change, tracking helps avoid self-deception.<\/p><\/div>\n

#6 \u2013 Treat your business like a business.<\/strong><\/p>\n

If you are a coach you do not have a \u201cpractice\u201d. You have a business.<\/strong> The ICF (International Coaching Federation) (http:\/\/www.coachfederation.org<\/a>) urges all of us coaches to call our work a business and not refer to it like it was a treatment practice. We don\u2019t \u201cpractice\u201d coaching. WE COACH! And if we don\u2019t make our own mindset shift to see what we do as a business, and act like it, we will be out of business very shortly.<\/p>\n

There is an endless supply of books out there about business, but I would say the challenge is to find the ones that help you build a business that still reflects who you are. Your values, dreams and aspirations still need to be front and center. Then you really do have to see how that merges with the world around you. \u201cDo what you love and the money will follow.\u201d does not mean it will follow \u201cmagically\u201d, or \u201ceffortlessly\u201d. The challenge is to discover what you love doing and see how the world values it<\/strong>. Then it\u2019s about learning the how-to\u2019s of business. We can get down to some details in a later post.<\/p>\n

To start with, allow yourself to identify as a business person.<\/strong> That was tough for this child of the sixties, believe me! But when you really want to help people and realize that the greatest way to make a difference may be to keep the doors open and lights on by being a successful business it\u2019s a whole lot easier to embrace.<\/p>\n

\u201cIf you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.\u201d<\/em><\/strong>
\nHenry David Thoreau<\/p>\n

The Wellness Coach Training Institute<\/strong>\u2026powered by Real Balance Global Wellness Services, Inc., is a leading worldwide resource for the very best in wellness and health coach certification training.<\/em> http:\/\/www.realbalance.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In \u201cThe Self-employed Wellness Coach and Market Development \u2013 Part One: Closed Doors, Open Doors\u201d, http:\/\/wp.me\/pUi2y-9L, we shared three keys to opening up coaching markets and improving what you deliver: #1 \u2013 Help others realize the true potential of wellness coaching. #2 \u2013 Realize the true potential of wellness coaching ourselves! #3 \u2013 Create even […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-761","post","type-post","status-publish","format-standard","hentry","category-articles"],"jetpack_publicize_connections":[],"yoast_head":"\nSelf-Employed Wellness Coach<\/title>\n<meta name=\"description\" content=\"One of the first things I usually tell aspiring self-employed wellness coaches is that they will need to do more than just attract one client after one client. 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